Why is being accessible on mobile devices so important?

Mobile internet is on the move. A growing number of people use their smartphone to access online information. According to eminent internet analysts, mobile internet will soon overtake online internet. The figures about smartphone users worldwide speak volumes:

• 73% prefer using their mobile device to interacting with a store employee
• 66% have used the GPS application on their smartphone in the past 12 months.
• In Ireland, over 600,000 Irish adults already own a Smartphone, with the potential to grow the market to over a million users by this spring.

Moreover, being accessible on mobile devices opens up new and exciting opportunities for your business:

• You stay near your customer wherever he is, since people always carry their mobile phone
• You reach a younger audience, for whom the mobile internet is a way of living
• You reach a more affluent target, since smart phone users are typically people with more money to spend
• You have an opportunity to give your brand a fresher feel, being present on innovative platforms
• you can reach a target you cannot reach with internet or print only.

With findings likes these, you simply cannot afford not to have a mobile presence.